Hero Nutritionals Whole Food plus Antioxidants is a Yummy Bear supplement for kids made with organic fruit and vegetable concentrates to which they've added the antioxidant vitamins A,C and E. All the Yummy Bear supplements are popular and these Whole Food plus Antioxidant Yummy Bears are a big hit with parents who have a hard time getting their kids to eat fruits and vegetables. We'd love to see more than just 100 mg of fruit and vegetable concentrates per serving, and if Hero could switch to a tooth-friendly sweetener like xylitol these Whole Food Yummy Bears would probably be even more attractive to nutritionally-minded parents.